Who’s behind this
Studio Toivakka is Jenna Toivakka.
She comes from a family with a hundred years of entrepreneurship behind it but she didn’t inherit her path, she built her own version of it. At seventeen, she packed her bags and left Finland alone for Mexico. Then Spain, then Italy, then France, then Monaco, for her studies. Eight years, five countries, no map handed to her.
Most of that time was spent inside wellness studios, longevity clinics, and hotels, learning the craft on the ground. She returned to Finland not long before the birth of her first child, and spent the years since leading wellness at a luxury hotel, consulting for clients on the side, and raising three kids, before making the leap into health tech and start-up world.
Background
The short version.
- Now
- Founder & Concept Director, Studio Toivakka · independent advisory and consulting
Community & Influencer Lead, a health-technology company · 2026 — - Before
- Head of Partner Relations & Wellness, The Hotel Maria and Waldorf Astoria
Helsinki · 2023 — 2026
Founder, Jennajuulia Wellness · 2011 — 2023 - Education
- MSc International Business & Marketing, International University of Monaco ·
2013 — 2015
Qualified interior designer · 2023
Forbes Travel Guide, five-star criteria - Working languages
- Finnish, English, Spanish
- Based in
- Helsinki, working across Europe
What people say
Four people who’ve worked with her.
“Jenna was responsible for developing a wide-ranging wellness concept for a five-star hotel with an international clientele, and it turned out extremely well. Jenna has an excellent grasp of the latest trends, research, products and brands in the wellness field, and she is able to communicate them with good energy and in a way that inspires, and to build concepts and commercial products out of them.”
“She joined years before we opened and built the Wellness Club and the Wellness Concierge from nothing, benchmarking internationally because there was no Finnish reference to work from. She also negotiated partnerships with international brands that I did not expect us to land at that stage, and she held them. She is at her best when she is there from the beginning.”
“Jenna is an inventive, strategic, creative and effective developer, someone who brings in new perspectives boldly and always wants to build something new. She is very easy to work with, because the collaboration runs smoothly and ideas take off quickly. As a colleague Jenna is warm, empathetic and supportive of others, but she also dares to raise things and carry them forward with determination.”
“From the very beginning, Jenna impressed us with her ability to take full ownership of the project. She completely redefined our perception of what an exclusive launch event could be. Jenna combines exceptional project leadership with creativity, commercial understanding and flawless execution.”
Get in touch
What are you working on?
If you’re building something in this space and missing the piece that ties concept to commercial reality, that’s the gap we fill.
jenna@studiotoivakka.com